100 Days Later: Lessons From Putting My First Digital Products Out Into The World

A few days ago made it 100 days since I took a bet on myself and launched my wedding planning guide and templates. I wanted this wedding planning toolkit to help couples have an easier wedding planning process without much stress. 

Born from my experience last year, I shared all the tools and knowledge that helped me during my wedding planning. This was outside of my comfort zone because I had never created a digital product. I was also experimenting with a new content format, videos, and a new social media platform, TikTok. 

My goal was simple, TO DO. It was my first rodeo in line with my 2026 theme which is to dare and to do.

The north star metric I set for myself was simple: To show up and to push myself. 

Which I did. 

In this piece, I’ll be sharing some wins and business lessons I picked up from this project. Actually, some are life lessons. I believe there is no better way to learn than to do, so that is exactly what I did. 

What were my wins in these 100 days?

• Orders: I poured so much of my knowledge into the guide and the templates; and while my KPI was simply showing up, I also desired for people to get this value. In the first 100 days, I got a lot more orders than I expected. The first few were from my friends, families, and acquaintances that probably knew me or saw my wedding content last year. The support I received from my circle was huge, and I felt very special. I really appreciate this and do not take it for granted.
  
  However, I remember exactly where I was and the feeling I had when I got my first order from a stranger.
  You mean someone that doesn’t know me from anywhere, trusts what I’m saying enough to order? Wow. That feeling is unmatched
• Reviews: The reception has been very warm and I have received numerous reviews on the website, social media comments and even in my DMs from people that have gotten the guide and templates. One that stands out to me is from a mutual friend that had her wedding last month and the wedding planning toolkit was so helpful to her while planning her wedding.
• Videos: Over the last 100 days, I posted over 35 videos and carousels on TikTok, cross-posted to Instagram, and sometimes Threads. I tried to post at least once a week, some weeks I missed that due to my busy schedule balancing it all, but I was able to make up for it on less busy weeks by posting 2-3 times in those weeks.
• Analytics: In summary, 230k+ TikTok views and 150k+ Instagram views in roughly 100 days.
  Tiktok:
  • My most viral videos were fashion content, specifically shoes, with the top performing video being my wedding shoe collection.
  • A lot of the vlogs I did with voiceovers sharing my wedding planning journey also had high views. It felt relatable and people felt carried along. 
  • Viewer demographics is about 82% female with 93% less than 35 years of age.

Instagram:

• Carousels and talking heads took off more on Instagram, compared to TikTok

What did these 100 days teach me?

Here are 6 lessons I picked up in the last 100 days.

• Platforms for digital products: Prior to this, I had not really interacted with many platforms that host digital products. However, I had to learn a lot about these platforms, do in-depth research, and understand the pros and cons of each of them. I still made some mistakes, which was frustrating at the beginning, but that’s part of the journey! Now I’ve learned something new.
• Social media algorithms: Social media platforms are different. What does well on TikTok may not do well on Instagram. I’m still working on this, but I had to take time to understand user’s behaviors and patterns on these social media platforms, the different algorithms, as well as understand the needs of my audience on each platform.
  
  Even if your audience is the same, it is so interesting how people react differently on different platforms. From my experience, people tend to be more patient (longer videos) on TikTok but have shorter attention spans when scrolling, so you need a catchy hook to draw them in first. On Instagram, people love to share information with their friends and family, so shareable carousels do really well.
• Launching multiple products at once: I launched 7 products at once. 7 products! The wedding planning guide, wedding binder, and 5 other templates. This was not the best decision, because I realized it caused information overload on my audience and I also struggled to equally balance content across these 7 products. It felt like I never really got to focus on one product as indepth as I would have loved, and when I tried to focus on one, it felt like I was neglecting the rest.
• Follow-up: This is something I still suck at. I believe follow-up is very important. Sometimes, people get busy, distracted, forget, have questions, could use better timing, or sometimes just need a nudge. Think of it like dough that can be shaped into the desired cookie while still malleable, before it hardens. If you don’t follow-up, you might miss out on that opportunity to convert.
• Referrals: These are equally important in growth and scaling. Word of mouth (referrals) is one of the most powerful marketing tools. Plus it is free! At least, most of the time. One way to spur referrals is to first offer good value to your current audience, actually ask them to refer you, and maybe even offer some form of incentive for these referrals.
• Consistency: Consistency is not tied to a given number. It is not posting everyday or five times a week. It simply means showing up when you said you will. Whatever that looks like for you. A simple hack to being consistent is setting up systems to support you. As James Clear says, you do not rise to the level of your goals. You fall to the level of your systems. So, set up systems to help you be consistent.
  
  For example, if your plan is to post twice a week. That means, you should have your content pillars set with a bank of content ideas. Then you set aside a day to script and all the pre-activities before you shoot, set a dedicated time to actually shoot the content (preferably in bulk, at least for a week in advance). The next day could be for editing the videos, crafting the captions, and scheduling the posts. This way you’re sure that it will go out exactly when it is meant to. Having a backlog of content ideas, clips, and even edited videos also helps you to still show up if something unplanned comes up.
  
  Another system you can set up to help you stay consistent is to have templates for repeated tasks so that you’re not thinking or executing from scratch each time. The crux of consistency is don’t just leave things to chance, as there is a high probability then that it will not happen.
  
  You can also look into how you can utilize AI and agent workflows to automate some processes (of course I had to include this as a tech babe). However, it is so helpful. I don’t believe in automating or outsourcing what makes you special to AI (e.g., your creativity, your voice, your personality, etc.), but if there is any admin, routine task that wears you down and takes your time, it doesn’t hurt to look into how to optimize that. 

Conclusion

The last 100 days have stretched me creatively, professionally, and personally. I’m grateful to everyone, my friends, family, acquaintances, mutuals, and strangers for sharing, referring, engaging, or simply encouraging me along the way. Special shout out to Idongesit Inyang, for reviewing and copy-editing and Valerie Okon for designing the wedding planning guide.

It has been an amazing 100 days putting myself out there and trying out something new. More than anything, this experience reminded me that there is real value in starting before you feel fully ready.

Can’t wait for what’s next!

Thank you for reading.

Aniekan